Content Strategy

No more throwing spaghetti at the wall.

Plan your content with performance and competitor insights + the gut instincts of an industry pro.

Content Strategy Samples

  • Website audit - indexing

  • Website audit - internal linking

  • Website audit - competitor benchmarking

  • Website audit - keyword and backlink opportunities

  • SEO strategy - my take

  • SEO strategy - pillar content

  • SEO strategy - long-tail keywords

  • SEO strategy - content gap analysis

  • Content calendar

Blog audits

Evaluate your blog's performance. Pinpoint your best-performing posts and prioritize which should be consolidated, rewritten, or recycled.

Website audits

Assess your website's structure, usability, and content. Optimize user experience, indexing, crawlability, and site architecture. Get insights on competitors’ performance, keywords, backlinks, and more.

SEO recommendations

Ensure your content reaches the right audience. Boost your search engine rankings and visibility with tailored on-page, off-page, technical, and local SEO strategies.

Keyword gap analysis

Compete with keywords. Find out which keywords your competitors are ranking for (that you are not) and get related long-tail keyword and topic recommendations.

E-E-A-T & YMYL recommendations

Guidance on meeting Google's expertise, authoritativeness, and trustworthiness standards, especially for Your Money or Your Life content.

Content calendar

Strategically planned content creation, distribution, and publication schedules to ensure consistent and effective audience engagement.

Nonprofits & solopreneurs

I love to give back to the people who are wearing all the hats. If your annual revenue is less than $1M, I can help you with writing and designing web content in a no-code platform like WordPress, Squarespace, or Wix.

Starting at $500 per project.

Medium-sized organizations

Small team with big dreams? I’ve got your back with fully edited and search-optimized web content. We’ll start with a meeting to talk about positioning and demo your product or service. I’ll deliver your content as a Google or Microsoft Word document.

Starting at $1,000 per project.

Enterprises & agencies

Large organizations need someone who can plug and play in their existing content workflow. I can roll with that. I’ve used Asana, Workfront, Trello, Jira, and more. Tag me in to work alongside your team as needed.

Negotiable hourly or project rate.

Planning matters.